Top 5 Social Apps in Bulgaria Q3 2023: Unified Platform Performance

In the third quarter of 2023, Bulgaria's social app landscape on the unified platform revealed interesting trends across the top 5 applications. Sensor Tower's data highlights the performance in terms of downloads, revenue, and active users for Facebook, TikTok, Instagram, Likee - Short Video Community, and OmeTV – Video Chat Alternative.

Facebook from Meta Platforms, Inc. saw its weekly downloads fluctuate slightly but remained strong, peaking at around 18.4K in the week of August 21. Revenue experienced a notable increase mid-quarter, reaching roughly $1.1K in the week of July 10. The app maintained a high level of active users, hovering around 3.7M throughout the quarter.

TikTok by TikTok Pte. Ltd. experienced steady weekly revenue, peaking at approximately $53.4K in the week of July 3. Downloads were highest in the week of July 24, with around 20.9K. Active users showed a gradual decline from 1.2M to just above 1M by the end of September.

Instagram from Instagram saw a significant spike in revenue, reaching about $6.2K in the week of July 10. Weekly downloads remained relatively stable, with a peak of around 11.5K in the week of August 21. Active users were consistent, averaging around 1.1M throughout the quarter.

Likee - Short Video Community by Likeme Pte. Ltd. had modest revenue, peaking at around $69 in the week of August 28. Weekly downloads saw a slight increase, peaking at about 3.9K in the same week. Active users remained steady, averaging around 64K.

OmeTV – Video Chat Alternative from Video Chat Alternative showed a consistent trend in revenue, peaking at approximately $744 in the week of September 4. Downloads peaked at around 5K in the week of July 3. Active users fluctuated slightly, with a peak of around 25.7K in the week of August 21.

For more detailed insights and further data, visit Sensor Tower.